👋 Hallo! I’m Siân (she/her), a versatile social media, marketing, et cetera specialist. | *💼 LinkedIn // 🔗 more links // 💌 get in touch*
💛 home.
Good can be a lot of things. And it can be a lot of things because it depends on three things: brand alignment, audience resonance, and resource availability.
This is why good is also often elusive—you have to find that sweet spot within what makes sense for your brand, what your audience will find meaningful, and what is actually possible with the time/budget/team size you have. Finding that sweet spot is my speciality.
While we’re at it, social media can be a lot of things too, but for me it’s always been about connection, community, and storytelling. This mindset has led me on a rewarding career journey spanning social media, communications, marketing, and event management (aka cat herding). I’ve worked with film festivals, non-profits, and tech companies, where I’ve produced marketing campaigns, content calendars, and everything in between—all while juggling to keep things on time, on budget, and not on fire.
I’m a creative at heart, but my real superpower is being a meticulously organized creative. Structure and creativity go hand-in-hand, after all. (And everything is better when it’s colour-coded.)
strategy
strategy — developing mission-driven plans; executing monthly calendars and campaigns; identifying opportunities for cross-departmental collaboration; analyzing data for actionable insights
content
content — creating graphic, photo, GIF, video, meme, etc content; super adaptable style and tone-of-voice; keeping up with trends (especially knowing when and when not to participate)
community
community — prioritizing engaging, purposeful content over vanity metrics; understanding audiences through genuine connection; building with growth as an outcome, not a goal
cat herding
cat herding — implementing organizational systems for teams/projects; juggling deadlines, deliverables, and feelings; fostering a collaborative environment with trust and transparency
skills
content capture + creation, social media management, strategy development, community engagement, writing + editing, project + workflow management, analytics + insights; on-camera experience
software + tools
Photoshop, Lightroom, Premiere Pro, Canva, Stockpress, Trello, Notion, Monday.com, Slack, Miro, Sheets/Excel, Squarespace, Instagram, TikTok, Twitter, Facebook, LinkedIn, Sprout, Buffer, Meta Business Suite
certifications
Certified Associate in Project Management (CAPM), PMI
Certificate in Project Management, ****York U School of Continuing Studies
<aside> <img src="/icons/chat_yellow.svg" alt="/icons/chat_yellow.svg" width="40px" /> "I can't say enough about Siân and how she's able to breathe life and humanity into a brand. She's on top of EVERYTHING and moves incredibly fast on trending content, without sacrificing quality and care. She's meticulous when it comes to strategy, understands how to set up a brand for the long-game, and sets inclusivity as a priority in her work.”
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<aside> <img src="/icons/chat_yellow.svg" alt="/icons/chat_yellow.svg" width="40px" /> “What sets Siân apart is her remarkable organizational ability that brings order to chaos. Her project management and organizational skills are most often seen through in her meticulous planning, her ability to create simple and easy to follow action plans, and her attention to detail.”
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**Read more recommendations on LinkedIn.
publications
→ Humans of Smile: Siân on Community | Smile.io Blog (Sep 2021)
→ Review: Cats | The Gate (Jan 2020)
→ 7 filmmakers discuss #MeToo and the Canadian Film Industry | The Gate (Jan 2018)
→ We Fixed THR’s Animation Roundtable | FilmSchool Rejects (Dec 2016)
→ Effie Brown on “Project Greenlight” | Women & Hollywood (Jun 2016)
→ Raj Panikkar and Matthew Lochner on Sci-Fi | Geekpr0n (Jun 2015)
→ Vanguard Mascot Battle | TIFF Vanguard (Sep 2014)
→ 5 Tips for Living with Your Vampire Roomies | TIFF Midnight Madness (Sep 2014)
→ 10 Easy Steps to the Best War Game Ever | TIFF Vanguard (Sep 2012
podcasts
→ Talk Film Society, Assemble! | Episode 21
→ Eric Roberts is the F*cking Man | Episode 76
→ Royal Canadian Movie Podcast | Episode 93
press
brands
Brands/organizations I’ve worked with/for include: SJIWFF, Smile.io, Royal Ontario Museum, TIFF, Shopify, H&R Block, TikTok, Toronto True Crime Film Festival, Toronto Friends of the Visual Arts, Ring Five Impact Docs, Women & Hollywood, Hot Docs Canadian International Documentary Festival, Sundance Film Festival