👋 Hi! I’m Siân (she/her), which is pronounced “sharn”—it’s Welsh, if that helps you cope?— and I’m a versatile social media, community, et cetera specialist.
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💛 home.
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And while I’m a creative at heart, my approach is all left-brain: systematic, organized, and colour-coded. This unique combination of skills and experience makes me a natural fit for social media, communications, customer advocacy, client relations, operations, and product/project management roles. (See LinkedIn for a full history.)
**In 2014 I founded The MUFF Society, an online community and screening series that championed women and underrepresented groups in film/TV.
And this one time I handed Daniel Radcliffe a Diet Coke and he said “thanks.”
<aside> <img src="/icons/token_yellow.svg" alt="/icons/token_yellow.svg" width="40px" /> Certified Associate in Project Management (CAPM) | Project Management Institute
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<aside> <img src="/icons/token_yellow.svg" alt="/icons/token_yellow.svg" width="40px" /> Certificate in Project Management | York University School of Continuing Studies
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Always on my phone…
…and always lurking.
<aside> <img src="/icons/target_yellow.svg" alt="/icons/target_yellow.svg" width="40px" /> strategy — developing mission-driven plans to strengthen loyalty and brand awareness; executing monthly social calendars and specialty campaigns; identifying opportunities for cross-departmental collaboration; analyzing data for meaningful, actionable insights.
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<aside> <img src="/icons/create_yellow.svg" alt="/icons/create_yellow.svg" width="40px" /> content — creating graphic, photo, GIF, video, meme, etc content; writing with both a flair for creativity and strong grasp of mechanics; super adaptable style and tone-of-voice; keeping up with trends (in particular: knowing when and when not to participate).
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<aside> <img src="/icons/heart-box-bow_yellow.svg" alt="/icons/heart-box-bow_yellow.svg" width="40px" /> community — prioritizing meaningful engagement and impactful, purposeful content over vanity metrics; genuinely connecting with audiences to better understand and advocate for them; building with a “growth is an outcome, not a goal” mindset.
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<aside> <img src="/icons/cat_yellow.svg" alt="/icons/cat_yellow.svg" width="40px" /> cat herding — implementing organizational systems for teams/projects; overhauling workflows to maximize efficiency; successfully juggling deadlines, deliverables, and feelings; fostering cooperative work environments through trust, transparency, and understanding.
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<aside> <img src="/icons/chat_yellow.svg" alt="/icons/chat_yellow.svg" width="40px" /> “What sets Siân apart is her remarkable organizational ability that brings order to chaos. Her project management and organizational skills are most often seen through in her meticulous planning, her ability to create simple and easy to follow action plans, and her attention to detail.”
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<aside> <img src="/icons/chat_yellow.svg" alt="/icons/chat_yellow.svg" width="40px" /> "I can't say enough about Siân and how she's able to breathe life and humanity into a brand. She's on top of EVERYTHING and moves incredibly fast on trending content, without sacrificing quality and care. She's meticulous when it comes to strategy, understands how to set up a brand for the long-game, and sets inclusivity as a priority in her work.”
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<aside> <img src="/icons/chat_yellow.svg" alt="/icons/chat_yellow.svg" width="40px" /> “Siân fosters a positive and collaborative work environment, where open communication is encouraged and valued. Her feedback is always constructive, specific, and actionable, allowing for personal and professional growth.”
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Read more recommendations on LinkedIn.
Press: The Girl North Magazine, The Globe and Mail, NOW Magazine
<aside> → Humans of Smile: Siân on Community | Smile.io Blog (Sep 2021) → Review: Cats | The Gate (Jan 2020) → 7 filmmakers discuss #MeToo and the Canadian Film Industry | The Gate (Jan 2018) → We Fixed THR’s Animation Roundtable | FilmSchool Rejects (Dec 2016) → Effie Brown on “Project Greenlight” | Women & Hollywood (Jun 2016) → Raj Panikkar and Matthew Lochner on Sci-Fi | Geekpr0n (Jun 2015) → Vanguard Mascot Battle | TIFF Vanguard (Sep 2014) → 5 Tips for Living with Your Vampire Roomies | TIFF Midnight Madness (Sep 2014) → 10 Easy Steps to the Best War Game Ever | TIFF Vanguard (Sep 2012)
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<aside> → 10 Bestest | Episode 165
→ Talk Film Society, Assemble! | Episode 21
→ Eric Roberts is the F*cking Man | Episode 76
→ Royal Canadian Movie Podcast | Episode 93
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